PAGE RANKING SEO TOOL
Page ranking is how Google determines how important and how relevant your page is in relation to its subject. Factors taken into account are URL page structure, keyword density, content relevance and backlinks. The higher the score the better, basically! This handy SEO tool also reports on domain age, traffic levels, backlinks, no of pages indexed on the main search engines, and also will calculate a $ based value of your site!
Useful articles:
Website Design Tip: Longevity and Maintenance
Search Engine Optimization – An Ongoing Commitment.
KEYWORD RESEARCH SEO TOOL
Keywords provide the main focus of your website, at least as far as the search engines are concerned. The more services you provide, the more keywords or phrases you will require. For example, if you are a soft drinks manufacturer and use ‘soft drinks’ as your keywords, then that will take you up against the like of Coca Cola and Pepsi! However, if you specialise in, say, school compliant soft drinks and use ‘school compliant’ as additional keywords, then you can see that that will limit the competion hugely!
When looking into keywords this SEO tool allows you to look at what words your competition is using and allows you to work on building phrases to focus and help get you a better ranking than they currently have!
Pay Per Click (PPC), and Sponsored Links are a way of paying for your site to be advertised in special sections of the major search engines. If you are starting off, they are an excellent way of encouraging traffic onto your site in the short term. Please bear in mind that only 21% of internet visitors click on these advertised links – it is not the best solution long term for building your site’s profile!
Useful Articles:
Organic vs paid results
Keyword research
LINK CHECK SEO TOOL
In-bound links, or Back-links, are links on other people's sites that lead back to your site. They have proven value with search engines, as long as they are placed on a high quality site. You can use the this SEO tool to check each search engine and network to see what links there are to your site. you may even find some sites linking to your website as they may find yours to be of value.
Useful articles
General seo including linking
Importance of links
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SEO Text to code ratio CALCULATOR
Type in the web address (or URL) for the page you wish to check. This SEO tool shows what percentage of your page is made up of text. The search engines ignore all the nice design elements of your webpage (i.e. pictures, logos etc) and use this ratio to figure out how much text content is on your page. The general rule is the higher the ratio the better. Think of it like buying a book - would you buy a book that had 75% of its pages blank? As a rough rule of thumb, an absolute minimum ratio is in the region of around 20%, and will also depend on your keyword density too!!!
All of these tools are provided free to use by the very best SEO resource websites available globally.
As such, these SEO tools provide an impartial guide for you to check your website’s status.
Once you have received your results, click the 'back' button on your browser to return to the SEO West Lothian Tools page www.seowestlothian.com
All the best, from the team @ SEO West Lothian.